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Before the first round of revisions
Get the idea clear Before the work starts
Turn a rough idea into a clear brief your designer can work from
Start with a free account · Review your instructions before sending
Your own inputsEditable outputYou stay in control
An example of the transformationIllustrative data
01‘Launch the new collection’
02Audience notes + reference images
03‘We need social and email assets’
Your instructions + Air9
‘Launch the new collection in May’
Audience: existing customers, 30-45
‘We need social + email assets’
Design brief · draft 1
- Introduce the collection to existing customers before May
- Social set, email header, two formats each
- Launch date and sizes not confirmed
Objective
Deliverables
Decision needed
Clear requirements · Room for the right questions
The work around the work
‘Make it feel right’ is not a useful brief
Give your designer a shared starting point
You bring
Your notes, references and constraints
You work toward
An editable brief with decisions and open questions
From your first input to something useful
Bring the task, keep the result
- 01
Describe the project and attach useful references
- 02
Clarify the audience, deliverables and constraints
- 03
Review the brief and export a document to share
Start with your actual work
Bring your notes or files and leave with something you can use